Rebrand, Digital & Content Production

The project began through a series of working sessions to clarify the direction of new course material and how it should be presented publicly. The existing brand did not yet communicate the type of teaching being developed, making it difficult to introduce new content coherently.

Based on these sessions, a revised brand direction was defined and developed in collaboration with a designer. The identity and website were structured to present the courses as a clear offering rather than individual releases, allowing future material to sit naturally within the same framework.

Production was then executed on location in Berlin over a three-week period. Filming schedules, locations and shoot requirements were coordinated across multiple days of recording, with oversight of footage capture and delivery to post-production.

A central concept film was developed to introduce the courses and establish tone before launch, supported by consistent photography and video material for ongoing communication.

The outcome was a coherent public presentation of the new programme and a complete set of launch assets ready for release.

Role: Direction Workshops, Brand Direction, Website Direction, Production Coordination, Concept Film Development